Advertising, Banner Advertising
Why is Internet Advertising
- Do you want
advertising material that is not going to end up in the rubbish
bin? The Internet is based
on individuals wanting to access information. Only the people
who want your services or products, or wish to know more information
will access your information. In E-commerce there is no waste
of your time, expenses or advertising material--the customer
comes looking for your products and services!
- Are you concerned
with the price of effective traditional advertising, even though
your product is of high quality?
The Internet provides cost
effective advertising for any small business service or product. Webspecials can offer you a full colour, dynamic and effective colour
presentation of your services or products for a very reasonable
price. Your advertising material is not wasted or ever outdated,
and can be kept up to the minute by a simple e-mail, fax or phone
- Does your
advertising expense include updating advertising material items
that change at random, such as price lists and stock lists? The Internet is an instant media.
This means that the minute you "post" your information
changes, every reader in the world will see the new items on
your page(s). Your advertising material can be altered and already
posted the same day as an e-mail, fax or phone call listing the
changes. We can update your information as often as you require. A fee
of $50 per update applies. If the update is substantial a fee of $200
per hour applies.
- Do your customers
need detailed and to the minute information on products or services?
Your product and services information can be outdated
quite quickly if contained in a static colour brochure. The "Snail
Mail" method of distributing brochures can also pose the
additional problem of being slow to reach potentially interested
customers. The Internet offers immediate access to your full
colour, dynamic electronic brochure to interested potential customers
- Do you advertise
in the telephone book directory? The
Internet provides the similar advertising benefits as the best
telephone directory, but with added benefits of being accessible
world-wide, in colour, and enabling your information to be accessed
in more than one directory!
- Do you want
to expand your Australian market?
1.9 million Australians use the Internet weekly based on Telstra's
figures. These figures are forecast to increase to 13 million
Australian users weekly.
- Do you want
to expand your market to overseas customers? The Internet is excellent for overseas
marketing and promotions. Your full-colour and dynamic information
is accessible by any computer on the planet, 24 hours a day,
7 days per week, 365 days per year, to an estimated audience
of 30 million Internet users. Using the Internet, your material
can reach a larger potential customer base than using more conventional
- Can your
product be sold by mail order or over the telephone? If so, chances are that your competitors
use the same sales and advertising media as your business. The
Internet lets you market in much the same way as telephone and
mail order sales and business exchange yet is more economical.
Cheaper advertising on the Internet may reduce prices, and allow
movement of more expensive stock to a wider customer base.
- Are your
competitors likely to advertise on the Internet? The more time you give your competitors
to build up a customer base on the Internet the potential successes
you may have from the Internet may be significantly reduced.
The Internet is not immune to the competitive nature of business.
- Are you wanting
to promote a service rather than selling a product over the Internet? The Internet is a broad reaching
medium, and can be used for both products and services advertising
purposes. You can set up comprehensive information about your
services that is up to date, dynamic, and visually effective
- just like a colour brochure outlining your services, but on
a global scale, and not static. If your services can be sold
through a brochure (or any visual media for that matter), then
you can also benefit from using the Internet to advertise your
services and products - whatever they may be.
- Are your
customers or suppliers using (or planning to use) the Internet
If your answer
to this question is YES, then seriously considering using this
dynamic and expanding media is in your interest. Doing so will
help you keep up with your customer base and competitors. It
will provide a new dimension to supply and demand services, and
has the potential to reach more people as the technology develops.
If you answered
YES to any of the above questions, then the Internet can work
for your business. The more YES answers you have for the above
questions, then the more it is that the Internet can do your business,
and the higher the chance Webspecials can help you achieve your goals.
Search engines are like telephone
directory listings, but are not based on the alphabet alone. Webspecials
has studied the Internet for several years and knows what works.
At your request,
however, we can keep your information low-key and target a much
smaller audience if that is what you require.
The Internet is a broad reaching
medium that you can use to advertise for your products and/or
services. The following points are the major benefits of the services
that WASP provides.
This is what you
A listing in our on-line
traders network (includes 300 words and one image)
Daily impressions in
Google's Paid Advertisements Section for guaranteed immediate exposure
Webspecials Turbo Submit Search
Engine Support Program (minimum budget $1200 per year)
A one page ad display
prepared by our technicians using your message. Your message
should include your most important products, profile, announcements or
any other message you wish to launch on the WWW.
advertisements in Google. This guarantees that your web ad will
begin showing in prominent locations in the advertisement section of
Manual submission by one of
our technicians to other important search engines which will also help
increase the visibility of your site
and make it available to millions of Australian and International homes
How come you can offer me a
free website address and free hosting what's the catch?
No catch. Your advertisement and unique site resides in
Webspecials' server. The web address you get will look like this (www.yourame.webads.com.au)
What can the Internet do for my business products/services? /
How can the Internet work for me/my business/services?
Electronic Commerce has become an integral
part of our society. Consumers now expect businesses to
have a presence on the Internet. Those who do not miss out
on sales and business contacts.
Additionally the Internet can
generate new sales lead, opportunities and business contacts--not
just in Australia but world wide.
One of our clients is now almost
totally reliant on the Internet for all their sales and business
How will people
find my page on the internet? People
find listings on the Internet in many ways the most popular ones
- By word of mouth: Addresses
(also called URLs) are passed on from one user to another
- Search Engines: These are
directories which list sites which have been posted to them.
In order to appear in a Search Engine your site must be posted
not just once but regularly. Webspecials does all that for you.
- Advertising: You can
(and should) advertise your website address in your correspondence,
business cards and other advertising material.
- Business Directories and
Links. Webspecials posts your web site to the most appropriate
business directories. You can also arrange for mutual links
to be place with other suppliers, customers and relevant sites.
Let us know the link address and we will place it for you.
- Paid Banner advertising.
Webspecials can arrange to design a banner for you and lodge
it with advertisers. This service involves an extra fee.
You will be asked to pay the designer fee and additionally advertising
- We can also arrange for paid
advertisements (pay by click) with Google and Yahoo. Your ad will then
appear on prominent positions in the advertisement sections of Google and
Yahoo. As part of this service we also submit your web advertisement to
hundreds of selected search engines all over the world. The Webspecials
Turbo Submit System is a must if your business depends on search engines
there is a lot of information on our services or products?
To be effective web sites should be concise
and to the point. Loading a site with too much information
about a multitude of products cause the site to fail. If
you have a large range of products, place your best sellers on
the site. As you become convinced of the power of the internet
but more sites.
How can I change
or update my website? Updates can be purchased for $20 per update. Your page
will be updates within 5 working days. If your update is
extremely urgent a surcharge applies.
have a website what can you do for me?
Many commercial web site designers produce "work
of arts" which are wonderful to look at,
unfortunately fail to produce any sales.
found in the search engines--which
means no one is ever going to see them.
There are literally thousands of these "work
of art" on the Internet at the moment. In most cases, the "work of art"
was very expensive to produce and the owners are reluctant to throw it
away--this is understandable. With web ads you can keep the work of art
and still make sales and get a placement in the search engines. We will produce a
web ad that will provide a link to your original site.
If you want Webspecials to improve your web site search engine placement please contact
I am not ready to have a
website made, but I want to register my .com or .com.au domain name so that no
one else may use it. You can do this
right now by visiting our
Domain Registration Service. We can even arrange for your domain name
to redirect to your domain name, so you will be able to use your domain name to
point to your web advertisement.
A word of warning. Webspecials has zero
tolerance for spamming search engines and for illegal activities. In order
to keep the Internet great all sites that we produce must have interesting
content and they must benefit the community. We will not
support hate sites or any sites dealing with illegal topics.
our site for a product or service near you
Type it in
and we'll find it!
Click on Matilda to contact
know more about E-commerce or advertising with us?
Click on Colin the Spider now!
Web Advertising and Special
is a division of Safecity Services Pty Limited ACN 055464581 ABN 11055464581
P.O. Box 177 Oberon NSW 2787 Australia
Phone 61-2-63355216 Fax 61-2-63355229
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