Why is Internet Advertising so good?

Take the YES Test and see!

• Do you want advertising material that is not going to end up in the rubbish bin? The Internet is based on individuals wanting to access information. Only the people who want your services or products, or wish to know more information will access your information. In E-commerce there is no waste of your time, expenses or advertising material--the customer comes looking for your products and services!
   
• Are you concerned with the price of effective traditional advertising, even though your product is of high quality? The Internet provides cost effective advertising for any small business service or product. Webspecials can offer you a full colour, dynamic and effective colour presentation of your services or products for a very reasonable price. Your advertising material is not wasted or ever outdated, and can be kept up to the minute by a simple e-mail, fax or phone call.
   
• Does your advertising expense include updating advertising material items that change at random, such as price lists and stock lists? The Internet is an instant media. This means that the minute you "post" your information changes, every reader in the world will see the new items on your page(s). Your advertising material can be altered and already posted the same day as an e-mail, fax or phone call listing the changes. We can update your information as often as you require.  A fee of $50 per update applies.  If the update is substantial a fee of $200 per hour applies.
   
• Do your customers need detailed and to the minute information on products or services? Your product and services information can be outdated quite quickly if contained in a static colour brochure. The "Snail Mail" method of distributing brochures can also pose the additional problem of being slow to reach potentially interested customers. The Internet offers immediate access to your full colour, dynamic electronic brochure to interested potential customers world-wide.
   
• Do you advertise in the telephone book directory? The Internet provides the similar advertising benefits as the best telephone directory, but with added benefits of being accessible world-wide, in colour, and enabling your information to be accessed in more than one directory!
   
• Do you want to expand your Australian market? 1.9 million Australians use the Internet weekly based on Telstra's figures. These figures are forecast to increase to 13 million Australian users weekly.
   
• Do you want to expand your market to overseas customers? The Internet is excellent for overseas marketing and promotions. Your full-colour and dynamic information is accessible by any computer on the planet, 24 hours a day, 7 days per week, 365 days per year, to an estimated audience of 30 million Internet users. Using the Internet, your material can reach a larger potential customer base than using more conventional advertising methods.
   
• Can your product be sold by mail order or over the telephone? If so, chances are that your competitors use the same sales and advertising media as your business. The Internet lets you market in much the same way as telephone and mail order sales and business exchange yet is more economical. Cheaper advertising on the Internet may reduce prices, and allow movement of more expensive stock to a wider customer base.
   
• Are your competitors likely to advertise on the Internet? The more time you give your competitors to build up a customer base on the Internet the potential successes you may have from the Internet may be significantly reduced. The Internet is not immune to the competitive nature of business.
   
• Are you wanting to promote a service rather than selling a product over the Internet? The Internet is a broad reaching medium, and can be used for both products and services advertising purposes. You can set up comprehensive information about your services that is up to date, dynamic, and visually effective - just like a colour brochure outlining your services, but on a global scale, and not static. If your services can be sold through a brochure (or any visual media for that matter), then you can also benefit from using the Internet to advertise your services and products - whatever they may be.
   
• Are your customers or suppliers using (or planning to use) the Internet commercially? If your answer to this question is YES, then seriously considering using this dynamic and expanding media is in your interest. Doing so will help you keep up with your customer base and competitors. It will provide a new dimension to supply and demand services, and has the potential to reach more people as the technology develops.

If you answered YES to any of the above questions, then the Internet can work for your business. The more YES answers you have for the above questions, then the more it is that the Internet can do your business, and the higher the chance Webspecials can help you achieve your goals.
 

Why Webspecials?

Search engines are like telephone directory listings, but are not based on the alphabet alone. Webspecials has studied the Internet for several years and knows what works.  At your request, however, we can keep your information low-key and target a much smaller audience if that is what you require.

The Internet is a broad reaching medium that you can use to advertise for your products and/or services. The following points are the major benefits of the services that WASP provides.

This is what you get:

	A listing in our on-line traders network (includes 300 words and one image)
	Daily impressions in Google's Paid Advertisements Section for guaranteed immediate exposure

Additional Service

Webspecials Turbo Submit Search Engine Support Program (minimum budget $1200 per year)

	A one page ad display prepared by our technicians using your message.  Your message should include your most important products, profile, announcements or any other message you wish to launch on the WWW.
	Daily paid advertisements in Google.  This guarantees that your web ad will begin showing in prominent locations in the advertisement section of Google.
	Manual submission by one of our technicians to other important search engines which will also help increase the visibility of your site and make it available to millions of Australian and International homes and business.

FAQ's

How come you can offer me a free website address and free hosting what's the catch? No catch.  Your advertisement and unique site resides in Webspecials' server.  The web address you get will look like this (www.yourame.webads.com.au)   

What can the Internet do for my business products/services? / How can the Internet work for me/my business/services? Electronic Commerce has become an integral part of our society.  Consumers now expect businesses to have a presence on the Internet.  Those who do not miss out on sales and business contacts.

Additionally the Internet can generate new sales lead, opportunities and business contacts--not just in Australia but world wide.

One of our clients is now almost totally reliant on the Internet for all their sales and business contacts.
 

How will people find my page on the internet? People find listings on the Internet in many ways the most popular ones are...

• By word of mouth:  Addresses (also called URLs) are passed on from one user to another
• Search Engines: These are directories which list sites which have been posted to them.  In order to appear in a Search Engine your site must be posted not just once but regularly. Webspecials does all that for you.
• Advertising:  You can (and should) advertise your website address in your correspondence, business cards and other advertising material.
• Business Directories and Links.  Webspecials posts your web site to the most appropriate business directories.  You can also arrange for mutual links to be place with other suppliers, customers and relevant sites.  Let us know the link address and we will place it for you.
• Paid Banner advertising.  Webspecials can arrange to design a banner for you and lodge it with advertisers.  This service involves an extra fee.  You will be asked to pay the designer fee and additionally advertising costs.
• We can also arrange for paid advertisements (pay by click) with Google and Yahoo.  Your ad will then appear on prominent positions in the advertisement sections of Google and Yahoo.  As part of this service we also submit your web advertisement to hundreds of selected search engines all over the world.  The Webspecials Turbo Submit System is a must if your business depends on search engines results.

What if there is a lot of information on our services or products? To be effective web sites should be concise and to the point.  Loading a site with too much information about a multitude of products cause the site to fail.  If you have a large range of products, place your best sellers on the site.  As you become convinced of the power of the internet but more sites.

How can I change or update my website? Updates can be purchased for $20 per update.  Your page will be updates within 5 working days.  If your update is extremely urgent a surcharge applies.
 
I already have a website what can you do for me? Many commercial web site designers produce "work of arts" which are wonderful to look at, but unfortunately fail to produce any sales. Traditionally these sites are never found in the search engines--which means no one is ever going to see them.

There are literally thousands of these "work of art" on the Internet at the moment.  In most cases, the "work of art" was very expensive to produce and the owners are reluctant to throw it away--this is understandable.  With web ads you can keep the work of art and still make sales and get a placement in the search engines.  We will produce a web ad that will provide a link to your original site. 

If you want Webspecials to improve your web site search engine placement please contact me.

I am not ready to have a website made, but I want to register my .com or .com.au domain name so that no one else may use it.  You can do this right now by visiting our Australian Domain Registration Service.  We can even arrange for your domain name to redirect to your domain name, so you will be able to use your domain name to point to your web advertisement.

A word of warning.  Webspecials has zero tolerance for spamming search engines and for illegal activities.  In order to keep the Internet great all sites that we produce must have interesting content and they must benefit the community.    We will not support hate sites or any sites dealing with illegal topics.

Internet Advertising

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Web Advertising and Special Promotions W.A.S.P.
is a division of Safecity Services Pty Limited ACN 055464581 ABN 11055464581
P.O. Box 177 Oberon NSW 2787 Australia
Phone 61-2-63355216 Fax 61-2-63355229
www.webspecials.com.au

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